*Adds to basket
When it comes to chic tailoring with luxe sport refinement and clothes that women ACTUALLY want to wear Sportmax have been nailing it season after season. Which is why, when we heard that for pre fall 2019 they were adding eyewear and sneakers into the mix, we knew it would be love at first sight.
A fine example of Italian craftsmanship and expertise, graphic elements are fused with exquisite and contemporary detailing. And with contrasting materials, colours and silhouette, these are the perfect go-to accessories from any discerning stylish woman. Full of energy, dynamism and movement, the addition of sneakers and eyewear sees the heritage of Sportmax being re-interpreted in a futuristic way.
Injecting personality into your style has never been easier, thanks to the Eyewear Collection. From wire frames to flat metallic numbers, there really is something for everyone.
We’re championing the strikingly beautiful red full glass frame and modern clear acetate pair which are confidently chic in their simplicity. And, for those that prefer to play things slightly safer, you’ll be pleased to know that they also come in black, but with a contemporary silhouette this is a pair of sunglasses that still manages to offer that certain je ne sais quoi.
The sock shoe trend isn’t going away anytime soon, they just seem to be getting better and better in our humble opinion, so a collection with varying colour ways is just what we have been looking for. We’re particularly enamoured by these beauties with their considered design elements like overlapping layers and stand out 3D concentric circles on the sole, which really sets them apart from the pack. The sneakers drop in July and will be available at all Sportmax shopping destinations.
Toughen up a floaty feminine dress or team with leather shorts and a ribbed jersey top to really elevate your look. Quite frankly, this is the perfect way to step in the sneaker trend.
So what are you waiting for? Get into it.
Photographer: Stephanie Sian Smith
Creative Direction: Sunil Makan
Fashion Editor: Grace Wright
Model: Nubia Santos @ Milk Model Management
Hair and Make up: Lucy Freeman
Manicurist: Nickie Rhodes-HIll
Fashion Assistant: Cristiana Frunza